Branding Social media effects your brand

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Branding, Small Business Identity on Social Channels

Branding - A brand is critical to a small business success and can be just as important as the product or service being offered. Creating the right image for your business products and services is a constant evolution. The goal is to get customers to remember the silent message when thinking about a company or a particular product or service

A branding strategy is more than a logo, a name or a graphic design. Branding strategies define the experience that the customer and prospects have with the company. An effective brand can help to build a positive lasting image and build a loyal client following that can demand premium pricing

Social Branding - How many companies do a great job of managing all of their social channels and presenting them so that visitors know and understand that they're engaging with the same brand from Facebook to Google+ to LinkedIn to Yelp?

Elements of Branding

  • Know your market - Your brand should be influence by your target audience.
  • Company name - Things to consider; products and services target audience value you offer, be Easy to remember.
  • Company message - The message who you are and incorporate the values of the company.
  • Logo design and colors - Your logo, visual trademark - Your logo is a graphic image that should visually represent your business at a glance.
  • Colors & Graphics - Graphics, fonts, shape and colors are all incorporated into the identity of a business.
  • Tag Line & Slogan - A company phrase or tagline that represent an impression you wish to portray
  • Print Materials - Physical location, signage, vehicles, Letterhead, invoices, brochures, business cards, websites and social media should incorporate your brand
  • Marketing - Hit you audience with a combination of new and old marketing techniques. marketing
  • Website Design - Company website may be the first time a client will see your brand. Make sure it sends your message.
  • Social Media Integration - Send a solid message utilizing social networks, Linked-In, Facebook, Google+ marketing
  • Team Development - All employees from senior managers to client services should have an understanding of the brand and the message. Leadership
  • Branding.pdf

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    Client perception - Branding is also the emotional attachment of customers to the product or service. Your brand should be attractive, compelling and original to customers and should consistently reinforce your company image to benefit the company. The goal is to get customers to remember the silent message when thinking about a company or a particular product or service

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    Company message and vision - The message who you are and incorporate the values of the company. Your message should be short and easy to understand. Company message must be consistent throughout the company. Your vision is where you want your company to be. Your path should be clear and believable in order to have a buy in from you team. A business assuming your team is clear of the message and vision you wish to convey can be costly

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    Deliver Consistent Messaging - Develop a voice that speaks to what your company is all about. Your social updates represent your company so it's important, first of all, to maintain a professional voice, and second, to be consistent. Visitors should know what to expect when browsing your social profiles.

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    Marketing

    Getting your company visible and sending a powerful message through online marketing.

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    Branding

    Branding strategy for small business will build a positive image and loyal client following.

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